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You can build it now. We show you what's worth building.

Choose an operation worth owning. See who buys, what you would run, how the numbers work, and the first test to make before you commit.

A rough hand-drawn working model showing a guest's first hotel stay routed through an OTA toll booth and the second stay returning directly to the hotel.
Working model for the operation9 sources · Aug 2026

The Operator Canvas

The story explains the opportunity. The Canvas helps you decide.

Every investigation is reduced to three decisions. The evidence, assumptions, and open questions stay attached to the answer.

See how the Canvas works
  1. 01
    Is the problem worth solving?

    See the buyer, the costly problem, the offer, and the result being purchased.

  2. 02
    Can one operator deliver it?

    See the workflow, tools, human judgment, capacity, and economics.

  3. 03
    What should I test first?

    See the weakest assumption, the first 30-day test, and the conditions for stopping.

Latest work

Start with a business.

Each entry gives you the case for the opportunity, the operating model, the economics, and where the thesis could fail.

006Direct Booking RecoveryHelp independent hotels turn OTA guests into direct repeat customers.004Solo Design StudioSell and deliver focused design work with a deliberately small operating model.

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The standard

Evidence you can inspect. Assumptions you can challenge. Unknowns we keep visible.

No income promises and no course at the end of the funnel. If a number is sourced, you can open the source. If it's modeled, you can inspect the arithmetic. If we don't know, we say so.

Read the method