Choose the work, not the headline.
Each business is named for the operation you would own. The episode title tells the story; the working document helps you judge the opportunity.
Published work
Start with a business.
Open an entry for the business case, its episode, the Canvas, and what remains unproven.
2 businesses
№002A Direct-Booking PracticeHelp a small hotel get its returning guests to book direct, instead of paying a booking site to meet them again.Episode + Canvas · 37 sources · Oct 2026№001A Sale-Readiness PracticeHelp an owner get a business ready to sell years before a buyer shows up, by finding what the business cannot do without them.Episode + Canvas · 16 sources · Oct 2026
Two formats
A Canvas is the decision tool. Blueprints were the earlier format.
Each Canvas carries the four-number model, the evidence behind it, and what stays unproven. A business appears here only after its model, evidence, and publication state are locked. The earlier V1 Blueprints are no longer published.