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Choose the work, not the headline.

Each business is named for the operation you would own. The episode title tells the story; the working document helps you judge the opportunity.

Published work

Start with a business.

Open an entry for the business case, its episode, the Canvas, and what remains unproven.

2 businesses

Two formats

A Canvas is the decision tool. Blueprints were the earlier format.

Each Canvas carries the four-number model, the evidence behind it, and what stays unproven. A business appears here only after its model, evidence, and publication state are locked. The earlier V1 Blueprints are no longer published.